If you picked up a book on SEO from two or three years ago, there would have probably been a whole chapter on search engine submission. There were also businesses that used to specialize in this activity alone. One or two of them still vainly pursue this business model, but I am afraid the world has moved on. The modern way to handle Google inclusion is through the use of sitemaps (see later in this step) and a wellstructured site. Courting the crawl is all about helping Google to find your site and, most importantly, to index all your pages properly. It may surprise you, but even many well-established big names (with huge sites) have very substantial problems in this area. In fact, the bigger the client the more time I typically need to spend focused on the crawl. As you will see, good websites are hosted well, set up properly, and, above all, structured sensibly. Whether you are working on a new site or reworking an existing internet presence, I will show you how to be found by Google and have all your pages included fully in the Google search index.
