Search Engine Optimizire (SEO) - Resellers It may have come to your attention that most hosting provides resell their hosting space through their (primary) customers. Reseller hosting is similar to what happens with office properties when a lessee sublets a property to someone else.

The ultimate owner may not be the person you are letting from. However, did you know that sometimes resellers also sell to other resellers? Or that those re-resellers sometimes sell on to re-re-resellers? If you purchase web space at a suspiciously low monthly cost, you may want to check who you are actually buying from.

It could be someone operating from the bedroom of their house! My advice is where possible to deal directly with the actual owner of the servers your site will sit on. The longer the reseller chain, the more likely it is that any one company in the chain could go bust. The first you will know about this is when your site goes down and you can’t find out whom to retrieve your data from.

Getting decent support for service issues can also be more challenging with deeply nested reseller arrangements. How many phone calls do you want to make before you find someone who can actually help you? While none of these reseller issues is SEO related, they are all nonetheless an important part of your planning. Doing some detailed research up front – and not simply shopping on lowest price – is a prerequisite.

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