Operating system - If you’re not technically minded and leave all this to your IT department, you may want to skim through this section. When you visit Netcraft you may notice that Linux (or other Unix-based servers) is overrepresented in the top-performers list when compared to FreeBSD and Windows.

This has always been the case on the web – and will probably continue to be so. Don’t misunderstand me: I am not a Microsoft basher and your choice of operating system will depend on more factors than simply SEO or server performance. You may, for example, like the Microsoft FrontPage software for creating your web pages. However, you can use a Linux/Unix-based server whether you have a Mac or a Windows-based PC, and the inherent stability of the Unix-based server platform is hard to ignore. Do take the operating system into account when choosing where to host.

Linux presents additional, functional attractions beyond its inherent stability. As we shall see later, a number of server-side SEO tasks are easier to achieve on Linux than on other platforms. Another advantage is that it is based on OpenSource foundations. This means that you save money on (otherwise expensive) database and other licenses. If (as I have recommended) you are spending more on speed and reliability, spending less on your system software may well prove an attractive wayto keep overall costs down.

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