Keyword prominence -  All search engines attempt to determine the most important words on a page, in a tag, or in a link. In the absence of any guidance from your HTML (see below), the first and most important measure used is that of prominence (i.e., the closer a word is to the front of the analyzed text area, the more relevant or important it is). Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off by a programmatic truncation.

As an example, consider these two alternative page titles:

• Chambers Print LLC – we offer printing services to businesses
• Business Printing Services – from Chambers Print LLC
  

Now you understand prominence, you will appreciate that, all other things being equal, the second of these alternative titles will produce better search engine rankings (for “business printing” or “printing services”) than the first option can. Remember that search engines evaluate each important page area
or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. This is one of many reasons not using standard HTML mark-ups is simply a wasted opportunity. For example, if you break up your text with subheadings (all of which use the <h1> tag), the search engine will attach a prominence value to the first words of each of these in turn.

Comment an article   Name   E-mail    Title Available characters: 4000  Notify me of follow-up comments Enter what you see:

No comment posted