| Keyword popularity | Site Page Ranks Campaign | | Print | |
Keyword popularity - The first component of keyword attractiveness is popularity. What are the keywords most customers will use today to find your site? You may think you know already (and possibly you do), but then again you may be surprised. One of the most wonderful things about search engines is that they make available (for public research purposes) “insider data” about what people search for on their sites. They do this in a variety of ways, generally through application program interfaces (APIs), which allow developers to point their web-based or desktop software directly at the underlying search engine index.
Imagine that: basically the highest-quality market research data that has ever been made available, continually refreshed in real time and based on massive sample sizes. Wouldn’t you be mad not to take advantage of this data? Of course, and I am going to show you how. To access the industry data yourself, you basically have two choices. Either you purchase SEO software that directly interacts with industry data sources; or you make use of the (now relatively limited) free keyword-analysis tools online.
On the forum (www.seo-expert-services.co.uk), I maintain a comprehensive and up-to-date list of all the most important SEO tools and software, including those appropriate for keyword-popularity research. Via the forum, you can obtain a special discounted price on the software I most frequently use.
The Digital Point tool allows you to check for recent combinations of search words (and their derivatives) on the search engines, returning search frequencies for each. The data you will be accessing is for the most recently completed calendar month.
Bear this in mind if your business is seasonal in nature. For example, if you sell Halloween costumes, you are likely to get an inflated view of search rates if you undertake this analysis in November and thus work on the October data! Visit the tool and try entering some of the two-, three-, and fourword combinations on your keyword list. Make a note of the resulting frequencies. You will notice that you can drill down from phrases into their subcategories (by clicking on a phrase in the results).
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