Key points on hosting Do not underestimate the importance of choosing the right web-hosting provider. This is not an area where you should make cuts in your budget. If your SEO campaign is not based on the firm foundations of a strong technical platform, Googlebot and its friends will shun your site.

• Choose a fast host with modern servers and high-bandwidth connections.
• Choose a reliable host that demonstrably minimizes downtime.
• Use Linux for hosting unless other (functional) needs dictate otherwise.

• Choose a host with servers in the country where most of your customers live.
  
• Do consider multiple-domain hosting packages.
  
• Look for flexibility and decent support arrangements.
  
• Avoid deeply nested reseller arrangements.
  

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