Additional AdWords Resources:

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•    Google offers a free ebook to help you get the most out of your Google
AdWords account.

•    Andrew Goodman's Google AdWords report.  

•    Perry Marshall’s Definitive Guide to Google AdWords.

•    Greg Heslin’s Google AdWords 123

•    Google Advertising Professional Program
https://adwords.google.com/select/ProfessionalWelcome

•    Google’s learning center
http://www.google.com/adwords/learningcenter/

•    Many of the Google AdWords tips I learned came from Andrew
Goodman’s and Perry Marshall’s reports.

MSN AdCenter

MSN recently began their pilot ad test. They are randomly selecting some of the
participants to the new program. MSN AdCenter will operate much like Google
AdWords, but also allow:

•    day parting ads (turning bidding on or off at different times)

•    bidding based on demographics details  

During the pilot test MSN’s internal ads will show 25% of the time and Yahoo!’s
ads will show the other 75% of the time. France and Singapore were the first two
test markets and now MSN is testing AdCenter in the US, among other places.

There is no guarantee they will accept you right away, but you can sign up for the
MSN ad pilot at http://advertising.msn.com/adCenterPilot/89621.asp

Resources Cited  
Literature:
•    MarketingSherpa’s Landing Page Handbook
(http://www.sherpastore.com/store/page.cfm/2182)  

•    Yahoo! Advertiser Workbook: (free)
(http://searchmarketing.yahoo.com/rc/srch/eworkbook.pdf)  

•    Google’s Maximum Effect Guide (free)
(http://www.google.com/ads/library/maximimum_effect_dec03.pdf)



•    Andrew Goodman’s 21 Way AdWords Report (http://www.page-
zero.com/products_asroi.asp?hop=awall19)

•    Greg Heslin’s Google AdWords 123
(http://www.seobook.com/jump/index.php?m=AdWords123)  

•    Perry Marshall’s Definitive Guide to Google AdWords
(http://www.1shoppingcart.com/app/aftrack.asp?afid=145107)

•    Google Advertising Professional Program
(https://adwords.google.com/select/ProfessionalWelcome)  

•    Google AdWords Support Center (https://adwords.google.com/support/)  

•    Google AdWords Blog (http://adwords.blogspot.com/)  

•    Google’s learning center
(http://www.google.com/adwords/learningcenter/)  

•    Black Hat PPC
(http://www.e-marketing-news.co.uk/Mar05/black-hat-ppc.html)  

Software:  

Customer Tracking & Bid Management
•    ClickTracks - log file analyzer...awesome
(http://www.clicktracks.com/entrypoint.php?a=24688)

•    Google Analytics – free analytics software, but if you send it you are
sending your traffic and conversion information to Google
(http://www.google.com/analytics/)  

•    Index Tools – web based tracking software (http://www.indextools.com)  

•    WebSideStory – (http://www.websidestory.com)  

•    ConversionRuler pay per click tracking (http://www.conversionruler.com)

•    Extreme Tracking - free tracking software (http://extreme-
dm.com/tracking/)

•    SiteMeter - free tracking software
(http://www.sitemeter.com/default.asp?action=newaccount)

•    BidRank - downloadable bid management software
(http://www.bidrank.com)

•    KeywordMax – web based software (http://www.keywordmax.com)  





•    Atlas OnePoint - web based software  
(http://www.atlasonepoint.com/?afid=gtazf411821)

•    Yahoo! Search Optimizer (http://searchmarketing.yahoo.com/mt/so.php)  

•    Google also offers a free cross platform tracking product with AdWords
which can track email ads, banner ads, and various PPC search engine ads.

Fraud Prevention Software
•    Who’s Clicking Who (http://www.whosclickingwho.com/)  

•    Click Auditor (http://www.keywordmax.com/click_auditor.html)

•    Vericlix – free (http://www.vericlix.com/)

•    Track which pages your AdSense ads appear on (http://www.apogee-web-
consulting.com/tools/track_google_content_ads.html)  

Keyword Suggestion Tools  
•    Digital Point Keyword Suggestion Tool
(http://www.digitalpoint.com/tools/suggestion/)

•    Keyword Discovery  
(http://www.keyworddiscovery.com/)  

•    Good Keywords  
(http://www.goodkeywords.com/)  

•    The Google Keyword Sandbox  
(http://www.adwords.google.com/select/main)

•    Google Search Suggestion (organized by search volume)
(http://www.google.com/webhp?complete=1&hl=en)  

•    Yahoo! Keyword Suggestion Tool
(http://inventory.overture.com/d/searchinventory/suggestion/)

•    Yahoo! View Bid Price Tool
(http://uv.bidtool.overture.com/d/search/tools/bidtool/?Keywords=casino&mkt
=us&lang=en_US)

•    Keyword Typo Generator  
(http://www.seoconsulting.de/cgi-bin/typo-generator.cgi)

•    Country Specific Search Frequency
(http://www.seoindex.com/index.php?c=26)

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