TIPS - How Google Works
This chapter explains those elements of the Google ranking process that will matter most to you. It is not meant to be an exhaustive inside look of how Google ranks pages – only a handful of persons at Google know this closely-guarded information.
Google, like other search engines, uses automated software to read, analyze, compare, and rank your web pages. So you need to know what elements and factors Google cares about, and how important these factors are in relation to each other.
This is an important concept: Google uses automated software that looks at code and text, not human beings. This means the visual elements of your website that may matter to you – like layout, color, animation, Flash, and other graphics, are ignored by Google. The Google search engine is like a blind person reading a book in Braille – anything that is graphical, spatial, or visual in nature is simply not seen. As such, you need to start thinking like the Google search engine.
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