Archive for the ‘Search Engine Optimization’ Category

SEO with Buying an existing domain

Buying an existing domain Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name. The sites overleaf (all offering similar services) may be a good place to start. Note that many domains are listed with more than one of these sites. Bear in mind that Google tries to simulate the real world as far as possible. If one business acquires or merges with another, you would expect the PageRank (see page 129) and incoming links of the...

Website SEO Traffic Rank in Challenging age deflation

Challenging age deflation I am still assuming at this point that you are setting up a new site from scratch. At this point you may feel pretty happy. After all, you have an advantage over those who have a site already: You can pick the right host and the right domain name. However, as you will see in the off-page section (“landing the links”, page 131).

Website SEO When Choosing your domain name

Choosing your domain name Once you have the right hosting environment, it is time to consider your domain name. Since the very earliest days of the mass-market internet, people have spent anything from a dollar to $14 million (on sex.com) to acquire keyword-rich domain names. It’s time to dust off that list of keywords. Remember the keyworddeployment principles of prominence, proximity, and density? Well, here’s a newsflash: One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. The full URL...

Website SEO | Key points on hosting

Key points on hosting Do not underestimate the importance of choosing the right web-hosting provider. This is not an area where you should make cuts in your budget. If your SEO campaign is not based on the firm foundations of a strong technical platform, Googlebot and its friends will shun your site. Choose a fast host with modern servers and high-bandwidth connections. Choose a reliable host that demonstrably minimizes downtime. Use Linux for hosting unless other (functional) needs dictate otherwise. Choose a host with servers in the country where most of your customers live. Do...

Website SEO Traffic Rank | Resellers

Search Engine Optimizire (SEO) - Resellers It may have come to your attention that most hosting provides resell their hosting space through their (primary) customers. Reseller hosting is similar to what happens with office properties when a lessee sublets a property to someone else. The ultimate owner may not be the person you are letting from. However, did you know that sometimes resellers also sell to other resellers? Or that those re-resellers sometimes sell on to re-re-resellers? If you purchase web space at a suspiciously low monthly cost, you may want to check who you are actually buying...

Website SEO in Traffic Ranks | Flexibility

Flexibility If you are planning to have more than one site, costs can stack up. It is also likely that Google will recognize your sites as being related and will ascribe less weight to any links between your related sites in determining the ranking of any one of them. This is why some hosting providers are beginning to advertise “multiple domain hosting” (i.e., you can have more than one domain in the same package) and “separate C Block IP addresses” (i.e., Google will not so readily recognize the different domains as being related; a C Block is a group of unique numerical addresses allocated...

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