Search Engine Optimizire (SEO) - Keyword deployment

Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. In short, you need to understand the basic rules of what I call keyword deployment. Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of these in a search-engine-friendly way.

While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Follow the simple rules in this section in moderation and you will always get a good result. Overdo any one and you risk getting flagged as spam. The acid test is: Does it still read well for the human user? If it does and obeys the three basic rules, then the search-engine spiders (robot browsers, also known as crawlers, or Googlebots on Google) will
love you. If, alternatively, your keyword stuffing would make a user laugh (or cry), then you are running a very real risk of failure.

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