SEO - (Search Engine Optimizer) - Increasing PageRank
Ea ch pa ge of yo ur web site has a PR va lue, an d as such you can simp ly a dd up the individual PR values of each page to arrive at the total PR that your site has (bear in mind however that when someone speaks of PR, it applies to a page). How you structure your internal links can influence what the PR value of a page will be, as will links pointing to a page on your site. Although page PR value is important, you should really be trying to increase your total site PR value. The actual PR value of each page indexed by Google is in constant flux. On the Web new pages are added, old pages are removed, more links are created – all of which over time slowly degrade the “value” of your links. As the number of web pages in the Google index increases, so does the total PageRank value of the entire Web, and so does the high end of the overall scale used. This is kind of like the top student setting the “curve” for an exam. The top ranking site (or handful of sites in actuality) gets the maximum, perfect PageRank score of 10 in the Google Toolbar) and everyone else is scaled down accordingly. As a result, some web pages may drop in PageRank value for no apparent reason. If a page's actual PR value was just above a division on the scale, the addition of new pages to the Web may cause the dividing line to move up the scale slightly and the page would end up just below the new division. As such, you should always strive to obtain more links that point to your site, otherwise your site can naturally start slipping in rankings due to this “raising of the bar” of PageRank across the Web.
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