Although you can manage a linking campaign by hand, there are two software programs that can make your job MUCH easier – SEO Elite and Arelis. SEO Elite allows you to see the actual linking structure of any website (such as your competitors), including seeing what the link text is on sites, which sites are authorities, PageRank and Alexa ranking, all in one interface. It also helps you track and manage who you linked to, if they linked back to you, and so forth. It is a comprehensive link research, analysis and tracking tool. Arelis on the other hand is primarily used to track and manage reciprocal linking partners.