Page importance is all about links - their quantity, quality, and strength, which we will discuss later on. This part of the algorithm includes Google PageRank (PR). Google looks for links that point to your site from other websites. Google believes a link from website A to website B is a “vote” for the importance of website B. In this way, other websites add votes f or your website, which  in turn he lps increa se a pa ges PageRank value on your site. Each page on your site has a PR value. Usually the PR value is the highest for the home page as most people will link to your home page  rat her th an anothe r pa ge on your sit e.
 

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