Google and Keywords

This section of the book lays the foundation for all your work. You must understand the concepts and perform the tasks discussed here, even if you feel they are basic or you know them. The first chapter deals with how Google works, while the second chapter discusses the important concept of keywords and how they form the basis of your success with Google. Before we continue, there are a few terms that you should know. These terms are the most often misunderstood by beginners. There are other terms you’ll need to know, but let’s get through these first.

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