Thursday, 24 July 2008

Adsense - The New Google Ad Links | Print |
 

Adsense - You know about Google Adsense, now it's Google Ad Links for Google Adsense publishers.

[ For who do not yet know what Google Adsense is : "Google  AdSense is a fast and easy way for website publishers of  all sizes to display relevant, unobtrusive Google ads on  their website's content pages and earn money," — says Google. To open a Google Adsense account, please visit:

https://www.google.com/adsense

 

What are Google Ad Links?
"Ad Links are a new form of text advertising that we're  offering to our AdSense publishers. Using the same  contextual targeting algorithm that targets Google ads to  your content pages, Ad Links units display a list of  topics that are relevant to your page. Each topic, when  clicked, brings the user to a page of related  advertisements", — this is how Ad Links are defined by Google.

Basically, Google Ad Links are vertically placed links of  4 or 5 keywords related to the content of your page. On clicking a link, the visitor is shown a list of Ads by Google on that particular keyword. If the visitor clicks  on an ad, you get your commission.

So, why do you need to put Ad Links in your page?
Simple. Because you want to earn maximum revenue from each of the pages of your site.  
According to Google, you are allowed to put max. 3 Adsense  codes. But experts say that displaying too many Adsense  ads in a page distract the attention of the visitors and  they lose interest in the site. Therefore it's always  advised to put only one Adsense code and that too close to  the main content of the page, to get the best results.

By placing just one Adsense code and no Leaderboard or  Skyscraper, are we losing out some opportunities to earn  more clicks on Adsense Ads?

No. Because that's where Ad Links come in. Let me describe  the usage of Ad Links with an example :

I have a page on 'Engagement Rings' at :  I use 250x250 Square Adsense code with the first paragraph of the article. This code displays only 3 Adsense Ads.

Now, I have placed Ad Links code just above the top of my left panel menu bar. Google currently displays 5 related  keywords to the page : Engagement Ring, Carat Diamond,  
 
Ideal Diamonds, Gia Diamond and Gem Stone Ring. Each of  the keywords are clickable.

Through these links, I get access to : 10 + 10 + 10 + 10 + 4 = TOTAL 44 Adsense Ads! (at the time of writing this article)

In case, Google does not find related keywords for a page, it displays a tiny search box. Visitors can put any  keyword of their choice, and Google shows all Adsense  Ads related to the keyword searched for!

Isn't it incredible? ...that too without disturbing  visitors? Actually, it helps visitors, because they always
look for links related to the subject they have come to  our sites for.

The main advantage of Google Ad Links are that, they are  displayed just like we display vertical menu—one link each line. Though Ad Links code displays "Ad Links by Google"  boldly, but it gives a look of being a part of your  vertical menu. And that's definitely a great advantage.

To add Ad Links to your page, please follow the  
instructions below :
1. Log on to your Adsense account
2. Click on "Ad Settings"
3. Select the Radio Button which says : "Ad Links Units".
4. Select 4 or 5 links per ad links unit from the drop down menu
5. Select Ad layout options : 120x90, 160x90, 180x90 or 200x90 depending upon your page layout.
6. If you have saved custom Color Palettes, select the palette of your choice.
7. Copy-paste the Ad Links code from the textarea box and place it to your web site in desired place

That's all! But remember that you can place only one Ad  Links code in a page. If you put more than one, others  will not generate any link. If you are an Adsense publisher, there is no reason why you
will not add Ad Links to your page.

 

 


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