SEO - (Search Engine Optimizer) - The Evolution of PageRank

Pagerank used to be a simple weighting factor for all links regardless of the topic of the page that contained the link. This led to a small industry that focused around buying and selling high-PageRank links. However, when anyone can achieve high rankings by simply buying enough links from any website, or trading links with any unrelated website, Pagerank loses its value as a factor in ranking websites accurately. As such, Google has done some tweaking of how it analyzes the value of links. Links are now scored differently and some links may not count as much as they used to. PageRank as the defining metric for links is becoming less important and the other variations listed below are becoming more important.

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